Let’s look at fruit in a supermarket in, say, Hull. Map the supply chain from end-to-end. At source there are contract farmers producing to an agreed specification and paid according to set terms of trade. Shelf ready packaging moves from field to fixture and logistics are in place to achieve this ever better, cheaper and faster. Now, buy fruit from a street vendor in Mumbai or Moscow and retrace the same end-to-end process.  (more…)