Kishore Biyani has observed that while brands are able to establish an emotional connection with the Indian (or any) consumer, only the availability of customised credit or financial products provided by the market for the consumer (especially in the informal sector) will make things happen and the market really grow. [i] Extend this from the consumer to the producers and the need for more imagination and viable options from the Financial markets is clear. 

  (more…)

Advertisements