3i Infotech, a global information technology company, has announced the launch of I-SERV, a brand for its retail services to consumers in remote rural areas in India. These services are geared to empower people in these remote areas to carry out various activities and, improve their quality of life thereby closing the gap between the rich and poorer communities and to bridge the urban / rural divide. It is worth noting that supporting this public good can help to build market access to an untapped rural market in India worth an estimated $100 billion. (more…)