According to Informa (November 2008) there will be 4.81 billion mobile phone subscribers by 2012. Emerging markets will generate 60% of this total and the next billion users will be won by those companies who can offer services that will be relevant to the poor. Enhanced voice and data connectivity will generate huge opportunities in social networking and then, open up huge potential in business transactions and, will enable the transformation of the Logistics of sourcing, distribution and  waste management. This entry illustrates the point and hopes to stimulate Case Studies and research opportunities going forward.